Pooja Kaul is the Founder of the Organiko-Beautifying Life. This startup provides natural skincare products based on donkey milk into the Indian Market. She is from Delhi, India.
ORGANIKO:- https://organiko.in/
EDUCATION
Pooja earned her Bachelor's degree in Political science history from Dayal Singh College, University of Delhi. After that, she joined The Indian Society of International Law for P.G. Diploma in Human rights and International Humanitarian & Refugee laws studies. Then, she completed her Master's in Social innovations and Entrepreneurship from Tata Institute of Social Science.
AWARDS AND HONORS
- India's biggest Social Entrepreneurship Summit Ipreneur'17 by Tata Institute of Social Science in 2017
- Top 30 Finalist of Action plan competition Abhyuday, IIT Bombay in 2018
- Winner of startup Conclave'18 by VNIT Nagpur in 2018
- Winner of Womenpreneur of 2018 by Atal incubation center, Banasthali Vidhyapeeth
- Winner of Mantrapreneur of 2018 by FLAME University
- WEE Fellowship, IIT Delhi in 2018
- Winner of Social Business Champ 2018 by Yunus Center collaboration with social business youth Alliance, Bangladesh
- Youth Delegate for the India-Peru Youth Dialogue in 2018
- Youth Delegate for the India-Bolivia Youth Dialogue in 2018
- Youth Delegate for the India-Vietnam Youth Dialogue in 2018
- Youth Delegate for the India-Serbia Youth Dialogue in 2018
- Youth Delegate for the India-Venezuela Youth Dialogue in 2018
- Top 20 Social startup, Rural Innovators startup conclave 2018 by National Institute of Rural Development and Panchayati Raj, Hyderabad in 2018
- Women Entrepreneur of the Year of 2019 in 1st Asiad Literature Festival
- Women Excellence and Leadership Award 2019 for Social Entrepreneurship by Women Innovation Entrepreneurship Foundation in 2019
- Rex KaramVeer Global Fellowship and Karamveer Chakra Award in 2019
- Women in Business Award 2019 for Rural/Social Entrepreneur in 2019
- Women Entrepreneur of the Year 2019 and Asia's Best Innovative and Creative Business Women
- HERstory Times Awards 2020 in 100 Womenindex by HERstory Times in 2020
- Forbes 30 Under 30 Asia by Forbes India in 2020
- The Diana, Princess of Wales Memorial Award by The Diana Award, the UK in 2020
- Pooja also featured in Livemint, The Better India, and many more articles as an entrepreneur
ENTREPRENEURIAL STORY
Since Childhood, Pooja always wanted to do good for society and therefore got involved in various welfare activities. Her aim initially was to open an NGO but her exposure at the master's level at TISS Tuljapur gave a new perspective to solve issues of the society.
Every day we hear news related to the overexploitation of resources cosmetic industry and its adverse effect on our environment. She wanted to change this view and help people understand that we can find useful efficient items in even the Beauty industry.
Donkey Milk is not a new concept, it was used in the Egyptian regime by Queen Cleopatra who was popular for her eternal beauty and glows. Pooja used this concept for her startup. So that, After completing her studies Pooja founded Organiko in 2018 as a part of her pilot project and found her passion in it. In India, Major orders come from different villages and cities in South India and metro cities of North India. She strongly feels that there is a big potential for this item, especially in the Indian market.
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The goals and purpose of this startup are different from others. The startup strongly believes that generally, commercial startups tend to focus on profit, with less focus on the harm they do to the environment during the process. Organiko is impacting the Indian Economy in a dual effect manner, where both the customers and the people of the marginalized section of the society are getting benefited at the same time.
The aim of Organiko is to change individual's perceptions towards the available yet untapped resources such as donkey milk for sustainable development. They are creating livelihood opportunities for the donkey owners community by using donkey milk to make skincare items. This milk is known for its natural anti-aging components.
Passion and diligence are two attributes that I believe most reflect me as an individual. It is my belief that this is the key to being successful in any endeavor that one set’s their mind to.
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