Aarti Rastogi is the Founder of the Artinci Artisanal Food. This startup focused on bringing authentic, small-batch, hand-made artisanal ice creams made with real ingredients. She is from Bangalore, India.
ARTINCI:- https://www.artinci.com/
EDUCATION
Aarti earned her PGDBN in Human resources from KJ Somaiya Institute of Management.
HONORS
- She featured on Youtube in Artinci Facebook Fuel for India 2020 event
- She also featured YourStory, The Better India, and many entrepreneurship pages as a startup runner
ENTREPRENEURIAL STORY
She suffered from 80% hearing loss, quit her job, she started this venture in 2019, which provides gluten-free, sugar-free, and keto-friendly desserts. Just like millions across the world, Aarti associates ice cream with joyous and memorable moments. For some people, it's family night outs, the end of examinations, new year's events, festivals, and so many celebrations. For Aarti, it was the birth of her sister.
However, a diabetic gene also runs in her family, imposing numerous dietary limitations on her. Her circumstance is similar to many Indians. Her family background of diabetes shaped her way to deal with considering a scope of desserts items with sugar-free, no preservatives and artificial agents. With these, she launched Artinci.
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She started her entrepreneurial journey in 2001 as an HR professional but soon lost her hearing ability due to an unknown cause. She was 23 years old when this incident happened and had just started her career. Within the first three months of being professional, she knew that she wanted to do something new in the food sector, but had no clarity as to what the startup would be, or even how she would go about it.
Alongside her HR job, she pursued her quest to find the right kind of ice cream, which was healthy. Since she could not always find the kind of healthy dessert she wanted to eat, she acquired a counter-top-ice cream machine for her kitchen in 2012, and started as an ice cream cook, following existing recipes to the T.
Indians love desserts, which is evident, with the nation being the diabetic capital of the globe. It is difficult to find desserts that are great in taste yet safe for a diabetic person to eat, without causing sugar spikes.
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