This software engineer started fitness startup - Jitendra Chouksey


Jitendra Chouksey

    Jitendra Chouksey is the accidental entrepreneur and Founder of the Fittr. It is the world's largest online fitness and nutrition community. He is from Pune, India.

Fittr

FITTR:- https://www.fittr.com/

HONOR

  • He featured in the Republicworld, Crunchbase, and many more newspapers and entrepreneurship articles

ENTREPRENEURIAL JOURNEY

     Jitendra is a Software engineer by profession, he always enthusiastic about health and fitness, which made him workout seriously after moving to Pune from Bengaluru in 2013. After that, he completed the ISSA Sports nutrition certification and wrote a book on fitness named 'Get Shredded'. It was a distillation of his knowledge about nutrition and wellness.
      While working as a technical advisor in Pune, people started consulting him about fitness. Thus, he launched a Whatsapp group of five-person to guide them. As more and more persons joined the group, he decided to launch a Facebook group to get in touch with people. After some time, the group became bigger. That is when he decided to turn his passion into something larger.

     In 2016, he started the Fittr company, with an initial Rs.90,000 investment. This startup started by giving online teaching to members of the group who needed help on their fitness journeys and charged a minor free.
    After passing two years, In 2018, this Application was launched with a freemium model. This app gave free access to diet and training tools. Users could get personalized guidance, customized plans, and weekly check-ups through one of Fittr's more than 200 certified teachers by playing a tiny premium.
     This startup's vision is to reach out to 50 million people and make them fit. create job vacancies in the fitness sector, teach people how simple it is to stay fit, and move together as a wolfpack.

The society will try to fit you into a box. If you are ok being in it, stay there. But if it feels sufocating, start pushing harder till you break those walls and set yourself free!


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