Pradeep PS is the Founder and CEO of Farmers Fresh Zone. It is a marketplace that is helping farmers sell pesticide-free vegetables and fruits directly to customers without the intervention of a middleman. He is from Kerala, India.
FARMERSFZ:- https://www.farmersfz.com/
EDUCATION
After completing his high school education, he went to the University of Calicut for bachelors of computer engineering. After that, he got a Master of Business Administration and Information technology from Sikkim Manipal University - Distance Education.
He is also a software engineer.
HONORS
- He mentioned Dailyhunt's article
- He also featured in The Economic Times, YourStory, Indian Express, and Manorama News
ENTREPRENEUR STORY
After completing his higher studies Pradeep researched the actual issue facing farmers in the agriculture sector. One of the problems he identified was that small scale farmers did not get the intended price for their products in the market.
For this problem, Pradeep says, "Even if they have to get the right price, they will have to go behind the merchants. They do not even get receipts for the items sold."
He then went around and spoke to farmers to know more about their problems. he realized there was a lack of marketing in the space, and the possibilities of an eCommerce platform came to his mind.
Out of curiosity to learn more, He joined as a web developer in Fingent, a New York-based custom software development company in Kochi. During that time, he developed and launched the website for FarmersFZ, and in eight months, he was able to convince around 52 people to buy from his startup.
With confidence in mind, he went back to his hometown and spoke to eight farmers and assured them a good price for their produce. The farmers cultivated 21 crops, including lady's finger, yam, snake gourd, and many more.
More Article:-
- one novelist become a entrepreneur - YourQuote - Harsh Snehanshu
- She found this idea from her family situation - Airveda - Namita Gupta
The team soon got incubated by Nasscom. In 2016, Pradeep left his job and decided to focus on FarmerFZ completely. In just three months, he started generating profits. It is a huge success for him.
In 2018, his startup raised Rs 2.5 crore from Indian Angel Networks, Malabar Angels, and Nativelead Foundation. The investment round was led by Nagaraja Prakasam and PK Gopalkrishnan, along with Malabar Angels and Native Lead.
Farmers Fresh Zone is looking to raise an investment in which its existing investor Ian fund will be participating. Currently, 400+ profitable farmers and being able to serve their consumers the best organic, safe, and eat vegetables at an affordable price.
If you keep good food in your fridge, you will eat good food.
0 Comments