Anupam Mittal is the Founder and CEO of People Group. This company has created businesses like Shaadi.com, Mauj Mobile, etc. A company also produced many films. He is from Mumbai, India.
PEOPLE GROUP:- https://people-group.com/
EDUCATION
Anupam completed his graduation from Boston College.
AWARDS AND HONORS
- The Karmaveer Puraskaar
- One of India's 50 Most Influential People by Business Week
- Outstanding Serial Entrepreneur & Angel Investor of 2020 by TiE
- Anupam is also featured in Silicon India, Economic Times, The Hindu, Business Standard, and many more platforms as an entrepreneur
SUCCESS JOURNEY
When Anupam returned to India after his studies, he used to sit in his father's office and conduct web development work for other firms because he did not have much else to do.
At the same time, Anupam ran across one of those old-school matchmakers who will go to any length to get you married. In order to protect his reputation, he attempted to place Anupam with some of his customers. A thought came to him when the matchmaker was at the peak of his push, and it transformed his life forever.
Now, while Anupam was attempting to get rid of the matchmaker, it occurred to Anupam that what if there was a portal that could operate as a virtual matchmaker for wedding, what if all of the information such guys possessed was posted on the World Wide Web and made available to anyone looking for bride or groom? This would not only eliminate all inefficiencies and geographical limits but would also greatly simplify the procedure.
As a result, Anupam published the initial version of Sagaai.com in 1997 without much thought. At the time, this was clearly more of an experiment than a steady enterprise. Despite the fact that he was active in the business as well, Anupam Mittal only did so on weekends or so, and his primary attention remained on his employment.
Anupam invested all of the money he had saved for the web module's development simply because it was the thing that brought the money in.
Now, in the years 2000-2001, an intriguing turn of events occurred when the dot com bubble burst and most of the firms in the surrounding area was bankrupt. Micro Strategy, the business with whom he was working at the same time and which had a pre-dot com crisis worth over $50 billion, had also entirely collapsed.
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At the same time, Anupam came across Shariah [SP].com and observed that there were a lot of individuals in the United States who were really looking for lifemates. He saw that there was a significant pain point that they could address and that this had enormous potential!
After almost three years of running his website in India, he realized that the country had very limited internet penetration and that it still had a long way to go before becoming a legitimate business. Because India was clearly missing out on the Internet, Anupam chose to focus his efforts on the US market.
Even though Shaadi.com was founded in 1996, it wasn't until the years 2000-2001 that they began to focus on it as a company and devote all of their resources to it. And, since the stock market in the United States was on the verge of collapsing, the idea of quitting work and returning home began to take shape. After much deliberation and consideration, Anupam left Micro Strategy in 2001, returned to India, changed the name of Sagaai.com to Shaadi.com, and entirely shifted his emphasis.
Now that Anupam had made his decision, he needed to narrow down his target audience, and while doing so, he realized that there was a greater need for a service like Shaadi.com among NRIs, or ex-pats from the United Kingdom, the United States, and Canada, simply because these people were geographically separated from their homelands but still wanted to marry within their relevant communities, but couldn't find the right one because they didn't know where to look. This is when Shaadi.com could come in handy!
Today, Shaadi.com is the world's largest marriage service provider company. It has become the foremost matching brand on the Internet, and the first business of its type in the world, with over 35 million users and millions of success stories to its credit. Similarly, Anupam launched Makaan.com, India's fastest-growing online real estate platform, and Mauj Mobile, India's top mobile media firm, both of which have swiftly become household brands in their respective fields.
Today, Anupam Mittal is also a successful angel investor, having made over 100 investments in companies such as Big Basket, Fab Hotels, Interactive Avenues, Trell, Ola Cabs, Druva, PropTiger, DocsApp, Rupeek, Porter, Ketto, Lets Venture, and others. He advises and invests in some of India's top venture capital businesses.
If you really want to make it big and run the longer race, more than anything else, you need a purpose, Ours was 'Togetherness'.
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