Priyanka Sehgal is the Founder of Sparkles Dating. It is an AI-powered dating app, to foster authentic connections and empower singles to form meaningful relationships via shared experiences. She lives in Washington DC, USA.
EDUCATION
Priyanka earned her Bachelor's and Masters from Jawahar Lal Nehru University. Then, she completed her Executive education at Columbia Business School.
AWARDS AND HONORS
- 'Power of Shunya' won a silver at the Goa Fest Creative Abby's 2014
- Content Marketer of the Year award at DMAI for Moneycontrol in 2015
- Women Super Achiever Award - 2017
- Top 100 Smartest Digital Marketing Leader in 2018
- Women Leadership Achievement Award by World Women Leadership Congress in 2016
- Top 50 influential Digital Marketing Leader by World Marketing Congress in 2018
- Top 50 Content Marketing Professional in 2018
- Amazing Indians Award at the WOW awards in the ground event category
STARTUP JOURNEY
In a career spanning over 20 years, Priyanka worked in TV and digital media in strategy, product, growth, monetization, content, programming, and partnership in major media enterprises like Network 18, Times Television Network, and NDTV.
In 2018-19 Priyanka attended Columbia Business School's Executive Education, Digital Business Leadership Program, and found an opportunity to startup in a space quite different from the one she had pursued so far.
Priyanka went on 250 dates with people of different nationalities to understand what they went through on dating apps. These insights led to discussions with her Columbia Business School batchmates, where she found the support to move forward and build and test sparkles. During the testing, she had a 20-year-old grab her phone and ask for the app, and she had changed her plan of building this only for the 30+.
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The big break came when the Tinder CEO validated her concept at a conference. Priyanka breaks down the dating process on Sparkles.
Sparkles uses AI to hyper-personalized matching. At every step, there is assistance. Users need to select what they are looking for. Then, they select their partner preferences and the kind of experiences they would want in that mood. Their selection is not displayed on their profile, and therefore users are more honest about what they want. They see a compatibility score, their match's pictures, and bio and can use any four swipes and the ability to redo swipes to set expectations right. This removes ambiguity as most users know what the other person wants from them.
Sparkles have an event in Austin and had over 400 signups in one night. There has been a constant growth trajectory of 211 percent. This startups' biggest testimony is from those who use the app, and it has people writing in on various platforms and mailing Priyanka about how much they love it.
Apart from Sparkles Dating, Priyanka also founded LitDigital in 2020. This startup helps startups and small businesses sell better via Digital and Content Marketing, Product, Customer Discovery, refining value proposition, identifying revenue streams. They have helped businesses in the United States, India, Singapore, Philippines, Toronto, Mexico, London.
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