Barath Jaiyanth is the founder of Tickle Truck. It is an ice-cream food truck that sells unique flavors such as sugarcane, Jamun, Boondi, buttermilk, strawberry, Gajar halwa, and mojito. He is from Chennai, India.
TICKLE TRUCK:- https://www.instagram.com/thetickletruckindia/
EDUCATION
- Barath pursued his graduation in visual communication.
HONORS
- Barath featured in The Hindu, The Better India, and many more platforms as a startup runner
STARTUP JOURNEY
Nowadays, several people have a dream to become an actor, But this man left the film industry and started Tickle Truck.
In Barath's childhood, he felt fascinated by ice cream trucks shown in cartoons and tv shows. He even felt happiness whenever he would do a business it would a part of the ice cream business also.
At the age of 32, Barath felt like quitting his acting career where he has featured in approximately 30 movies, serials, and switch to his all favorite business. After completing his last assignment at a video production he shared this idea with his college friend Jesvin Prabhu, coincidently some years back Jescin with his friend Shanmuga Pandian has also attempted to start a food business. However, it never materialized, So all of them decided to begin something together.
The trio started researching flavors and consulted with the chef also as they did not want to be the next ordinary ice cream vendors. They decided to choose very traditional and unique flavors and finally started the first shop in 2019 with a loan of 12 lakh on Basant Nagar Beach.
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Initially, they faced troubles like the shelf life of ice cream as they did not have electricity in their truck shop, the ice creams used to melt after 6 hours. They had difficulty in licensing the shop as this was a new concept in Chennai. Other competitors did not want to see them doing the same business.
They had many problems and they also kept the price cheap for customers to try new flavors by keeping their profit margins very low. This level of dedication helped them to bring it so far and the monthly revenue is more than Rs.2 lakh but above all Barath is happy keeping his passion alive through his business.
The popsicles and ice creams cost anywhere between Rs.30 and Rs.70. The food truck position itself between 5 pm and 10 pm every day, except on Mondays.
Today, Barath is enjoying his new life as an entrepreneur. He loved working in the media industry, but this startup is his passion and his baby. Running a franchise is different from conceiving a product from scratch. Customers praise the dessert and claim that they travel 20-40 km at times to have their ice cream.
Be the best temporary, if you can't be permanent.
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