Pari Choudhary is the Founder of Bunaai. It is a cotton clothing label and homegrown startup. They create traditional and ethical women's clothes and accessories. She is from Jaipur, India.
BUNAAI:- https://www.bunaai.com/
EDUCATION
Pari earned her secondary and higher secondary education from Neerja Modi School, Jaipur, and IIS University. After that, she joined the ICG Institute of Educational Research and Development, Jaipur for a Bachelor of Arts. At the same time, she also learned Fashion Design from the same college. Then, she completed her fashion Media Styling and Fashion Buying and Merchandising studies at the University of the Arts London.
AWARDS AND HONORS
- The e-commerce Tech Women Entrepreneur award by IWM Buzz in 2021
- She also featured in YourStory, mid-day, IMDB, Business World, Entrepreneur India, and many more platforms as an entrepreneur
ENTREPRENEURIAL JOURNEY
In 2014, Pari was pursuing her Master's in Delhi, she was also tapping her creative side by picking up certificate courses in fine arts, street photography, visual arts, and luxury brand management, among others.
Pari immersed herself into the social media world when influencer marketing was still at a nascent stage and confined mostly to the metros. For the two years that she was in Delhi, she received invitations to be part of fashion events like the Amazon Fashion Week in Delhi.
However, this was followed by a sudden lull after she returned to her hometown in Jaipur. She found that while on the one hand, big brands were not so keen on influencers based in lower-tier cities. on the other, smaller brands and businesses were yet to learn the value of business reach through influencers.
Determined to make something of her Instagram presence with over 105,000 followers by then, she decided to work on a tiny collection of contemporary ethnic wear for women. And, putting her creative and design skills to good use, in November 2016, she launched a collection of 13 dresses online, which got sold out within a week.
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Not wasting any time, Pari soon invested Rs.53k and bought a couple of sewing machines. She then hired two tailors, and workers to help with packaging, and set forth on her entrepreneurial journey.
At the time, Pari did everything - from painting the office, putting furniture in place, designing the collections, and doing the photoshoots. The response was great. Over the years, Bunaai has diversified its product offerings into home decor, jewelry, accessories, and shoes.
Selling solely on its website, the brand has grown multifold over the years. It clocked a revenue of Rs.33 crore in FY 2020-22, up from Rs.15 crore the previous year. Today, Bunaai has hundreds of members team, which includes their soul, the traditional craftsman.
If you don't dream big, there's no use in dreaming. If you don't have faith, there's nothing worth believing.
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