His startup White Gold helps people to sell and buy gold in India - Rahul Joseph

   Rahul Joseph is the Founder of White Gold. It is South India's largest gold buyer startup with over 60 branches. Rahul is from Bangalore, India.

WHITE GOLD:- https://whitegold.money/ka

EDUCATION

    Rahul completed his schooling education at the Mallya Aditi International School.

HONORS

• Rahul featured in YourStory, The Logical Indian, and many more platforms as an entrepreneur

ENTREPRENEURIAL STORY

    There are plenty of options for people to purchase gold. However, their options seem to be limited when on the lookout to sell the same in their time of need. Seeing this gap and the huge opportunity in this market, Rahul started White Gold in 2017.

    Rahul's first company White Projects Pvt. Ltd. was set up in 2015. Today, It has completed and delivered a 40-acre gated community called "White Country" in the heart of Electronic City, Bangalore. This project gave him both experience, confidence and most importantly, a taste of success. So, He looked to get in a business that would be a hedge to real estate.

     Hence, Rahul ventured into the gold business with White Gold in 2017 with a bootstrapped capital of Rs.5 crore. The startup aims to be the largest organized gold buying and recycling company in the nation. They aim to revolutionise this industry by bringing in advanced technology, transparency and process into India's gold buying market. White Gold uses technology to evaluate and then buy used gold jewellery, thus creating liquidity for those in need.

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     At White Gold, the gold bought is then processed and provided as a raw material to jewellery manufacturers. The advantage of this business over the imported finished gold is that the value addition is done within the country, thereby generating employment, and also reducing the import bill of the country. 

    White Gold has a network of over 50 branches in two states - Karnataka and Kerala, and a team strength of over 100 employees. The company clocked Rs.83 crore turnover this financial year and is on track to take it over Rs.100 crore this financial year. 

The price of discipline is always less than the pain of regret.