This Rajasthani man help farmers in Agri inputs by FreshoKartz - Rajendra Lora

     Rajendra Lora is the Founder and CEO of FreshoKartz. It provides soil data-based crops and fertilizers, quality seeds, and pesticides to farmers. He is from Rajasthan, India.

FRESHOKARTZ:- https://www.freshokartz.com/

EDUCATION

     Rajendra earned his High school education from M K Memorial Sr Secondary School. After that, He joined the Indian Institute of Information Technology, Design, and Manufacturing, Jabalpur for a bachelor's degree in Computer Science and Engineering. 

AWARDS AND HONORS

• Tech30 Startups in India by YourStory in 2019
• Extreme Tech Challenge in 2020
• Rajendra also featured in Inc42, Entrepreneur, and many more platforms as an entrepreneur

ENTREPRENEURIAL STORY

    Food traceability, from source to shelf, is gaining importance across India. Consumers are looking for fresher produce even as farmers eye avenues where they can sell farm-fresh goods. FreshoKartz aims to integrate farms, farmers, vendors, traders, and consumers on a common platform to structure the agricultural sector. 

     freshoKartz was founded by 26-year-old Rajendra in 2016 in Jaipur. After completing his computer science studies, he worked as a software developer at Suvidhaa Infoserve and AasaanPay, before launching his own startup.

     FreshoKartz was initially bootstrapped for 1.5 years. The venture later received some funding from the government of Rajasthan. The startup went on to raise funds from a group of angel investors, including Chennai-based Sunil Kumar Singhvi.  

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     The Agritech startup provides Agri inputs to farmers through all crop cycles and claims to augment their income by 50 percent. Apart from soil data-based crop and fertilizers recommendations. It also delivers quality seeds, pesticides, and fertilizers through its network of physical centers. It is targeting one center for every 10,000 farming population.

     Some of the companies it has partnered with through the years on the Agri input side include Agribolo, IFFCO, Syngenta, and UPL. This has helped FreshoKartz provide the best Agri inputs and rates to farmers. On the output side, the startup has worked with and connected farmers to companies such as Bigbasket, Reliance, and Big Bazaar.

    FreshoKartz has tied up with more than 200 Kirana stores in Jaipur to sell its products through their stores. 

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