Sushruthi Krishna is the Founder of Merch. Its vision is to build new-age digital Direct to Consumer brands in the Fashion and Lifestyle space. She is from Bangalore, India.
SAAKI:- https://saaki.co/
EDUCATION
Sushruthi completed her Bachelor of Architecture studies from R.V. College of Architecture.
AWARDS AND HONORS
- FBB Femina Miss India 2016 - First Runner up
- Miss Photogenic
- Aloe Veda miss Eco Quotient
SUCCESS JOURNEY
While pursuing her college education, She thought of building a home decor and lifestyle brand. Sushruthi's mother had been an entrepreneur for 10 years, and this instilled in her a sense of starting something new and her own.
But, In 2016, Sushruthi entered the Femina Miss India contest where she was adjudged the first runner-up, and that win changed her trajectory in life. She started a Merch startup in 2020 to build multiple direct-to-customer brands in fashion, lifestyle, and other emerging categories. Merch's first brand Saaki launched in September 2020. It is a celebrity-led fashion and lifestyle brand in association with actress Samantha Akkineni.
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While ideating the brand, she reached out to Samantha with a pitch via a common connection. Today, She works with 14 member team out of Saaki's office and studio in Bangalore. The clothes designed by the designers are produced by an exclusive manufacturer in the city. The startup has also tied up with factories across India, which develops the designs.
The brands offer various types of apparel - sarees, kurtas, bottom wear, dresses, tops and tunics, sets, and accessories, available at prices starting from less than Rs.1000. Today, they ships products to more than 15 nations across the US, the UK, and Australia. Saaki has raised angel funding from prominent investors.
They have grown consistently and aim to turn EBITDA-positive in the next three to four months. They are looking to grow 2-3X in revenue in FY22 and are well on track to achieve the same. At present, the brand is focused on offering only apparel wear. However, Saaki instead expands and moves into offering a complete solution - accessories, skincare items, and some other emerging categories.
It’s been such an incredible learning experience and a platform to build something beautiful with life.
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