Ambud Sharma is the Founder and CEO of Escaro Royale. It is a fashion and apparel startup that provides handcrafted men’s footwear. He is from Charlotte, North Carolina.
ESCARO ROYALE:- https://www.escaroroyale.com/
EDUCATION
Ambud earned his Business Administration and Management and Bachelor's degree from Drexel University. After that, he joined Penn State Great Valley for a Master's degree in engineering. Currently, he pursuing an Executive Education Program in Marketing and Finance studies at the Indian Institute of Management Ahmedabad.
AWARDS AND HONORS
- National Gold Medal - Taekwondo in 2000
- Dean's Scholarship by Drexel University Dean's Office in 2004
- Senior Design Award - Electrical and Computer Engineering by Drexel University in 2007
- BRAVO Award - Motorola by Director of Software Development in 2008
- STAR Award by Sr. Director Comcast in 2011
- VECS Innovation in 2012
- STAR Award in 2013
- Inventor Recognition Award(2012) in 2013
- Inventor Recognition Award in 2015
- Ambud featured Panelist at NewsX Live TV in 2020
- Ambud also featured in Forbes India, YourStory, and many platforms as an entrepreneur
ENTREPRENEURIAL STORY
Nothing before has ever sounded the clarion for MSMEs to adopt technology as a fibre of their being as the COVID-19 pandemic. Every company that has failed to use tech to innovate - either over the last few years or just the last two months- has receded into an obscure background. But Escaro Royale - a luxury Indian brand that offers handcrafted men's footwear, bags and accessories - isn't one of them.
The Delhi based company started in 2017 under its parent company, Ligo Group, has been using tech to revitalise an otherwise conventional business. The company aims to establish itself as India's first and largest extreme-luxury super-premium tech-driven brand for man.
When the coronavirus pandemic hit India in March, the company quickly went into a crisis-aversion operating mode and came up with creative solutions for sourcing raw materials it used to manufacture its products. A techie through and through, Ambud worked as a software engineer in Motorola's satellite communication engineering division, and later joined US-based telecom and content service company, Comcast.
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Proud of breaking even within six months of operations, after cooking a turnover of Rs.15 crore in the first 24 months, and in FY 2019-20 clocked more than Rs.20 crore. Ambud is expecting to take a hit in the wake of the pandemic.
In online sales, The company have realized the Indian market is still very primitive in these terms. Men seem to be okay buying cheaper stuff online, but they seem sceptical when it comes to buying an Rs.10,000 average ticket size.
The true Essence of Luxury is what not to do- rather than what to do. Luxury is not seen, it is felt. It is not only a look but also an experience. The minimalist nature of Escaro Royale products is a testament to the amount of thought and creativity that goes into each product. It is about what to eliminate rather than what to include.
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