His startup provides traditional products in market - Vinay Kothari

      

     Vinay Kothari is the Founder of Go Desi. It is a venture that provides, markets, and sells confectionery items inspired by local and regional traditions, flavors, formates, and memories. He is from Bangalore, India.

GO DESI:- https://godesi.in/

EDUCATION

     Vinay earned a Bachelor of Commerce from Bangalore University. After that, he joined the Symbiosis Center For Management and Human Resource Development for Masters of Business Administration.

ACHIEVEMENTS

• He mentioned in The Better India, YourStory, and many other newspapers and startup magazines

ENTREPRENEURIAL STORY

       In 2017, when Vinay ventured out on a trek to the Malnad region of the Western Ghats, little did he know that a startup idea would spark him there.

      When they got back from the trip, He ate these astonishing jackfruit bars at a Chai ki Tapri that were produced using endemic jackfruits by a neighborhood SHG. They were preservative-free tasted heavenly, and he wondered why these products were not available in city markets.

      The following day, he bought 30-kilograms of the neighborhood and provincial things to sell at a slow down in a swap meet at a Chitrakala Parishath in Bengaluru. They had booked the stall for three days, but their products sold out in the first half of the day. This led to the hypothesis that traditional regional products have a large demand in the market. This understanding based on which Go Desi was founded.

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       Then Go Desi was founded by Vinay in March 2018. Since the group needed to catch neighborhood flavors in their items, they expected to distinguish business people in the territory who were setting up these edibles, and acquire them.

       Thus, began the search, and the team was helped in the process by local NGOs, Organizations, and Co-operatives like the Deshpande foundation. Trust was built over time, and it gradually deepened as the entrepreneurs started benefiting from this organization. Currently, they earn a profit of almost 25% since they started working with Go Desi.

        Currently, most of their projects are based out of Sirsi, and they also have six micro-unites in ruler and semi-urban areas in Karnataka.

Go Desi's motto is "Eat Good, Do Good".