Anjali Agrawal is the Founder of KotaDoriaSilk. This startup is the largest and latest collection of Kota Doria Suita, Sarees, and Dupattas. She is from Gurugram, India.
KOTADORIASILK:- https://kotadoriasilk.com/
EDUCATION
Anjali earned her schooling studies from Mission School, Beawar. Then, she completed her Bachelors of Electrical Engineering from University Engineering College, Kota.
HONORS
- Anjali featured in Patrika, YourStory, The Hindu, The Weekend Leader, and many more platforms as a woman entrepreneur
ENTREPRENEURIAL JOURNEY
Anjali started this startup with a vision of empowering women to sell from home and encouraging artisans to work based on new-age demand from a young experimentation audience.
Anjali was an engineer by profession and was a part of the corporate world before she began her business inspired by her love for wearing her favorite traditional Indian fabric Kota Doria. Having achieved highly in the corporate world she felt like she needed to achieve more for her soul, so she decided to take the plunge for her passion by creating a Facebook page with an initial investment of just Rs.25000 in 2014.
As time went by her small home venture grew from strength to strength and within a short span of one-year KDS launched its full-fledged e-commerce website due to increase demand.
Being a woman even in the 21st century is not as smooth as we would like it to be. Despite the challenges and various pressures that are embedded in our society for women in general and when it comes to career, Anjali worked hard enough to rise above it all to become an inspiration for many females and become a beacon of hope for many women who aspire to become independent.
Anjali worked hard to learn everything there is to learn about the art of weaving. As her experience and exposure grew her knowledge of her business multiplied. She was soon able to understand the science of weaving deeply and she immersed herself fully into training and aligning the weavers with KDS’s specific business requirements.
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Her business gave artisans the opportunity to work steadily on orders placed by admirers of Kota Doria Silk across India. Her focus was on growing the demand for her niche product as well as on her collaboration with weavers and craftsmen families so that they have a steady and secure financial independence. This added to the value of her business and encouraged the associated artisans to work diligently, and gradually the KDS family grew from a handful to 72 craftspeople with an equal 50%: 50% ratio of female and male artisans. As we speak, there are over 25 looms working exclusively for Anjali.
Even during the changing times of the pandemic, KotaDoriaSilk played its part by donating nearly 25,000 triple-layered cotton masks to NGOs in addition to including several pieces with each order.
Anjali Agrawal has turned it around for several women who were never part of the corporate workforce or chose to drop out over time have found their feet through KDS. Over the years, countless women have been empowered as resellers which have, in turn, boosted their self-esteem and given them a purpose in life that they were searching for. Through these women, KotaDoriaSilk reaches customers in different parts of the country with minimal effort.
I took a leap of faith by putting aside my corporate experience and chose to start something of my own that changed not just my life but also the lives of many others around me.
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