This man earns from selling quality pancakes through his own 99 Pancakes startup - Vikesh Shah

   Vikesh Shah is the Founder and CEO of 99 Pancakes. The startup provides fresh pancakes, which is made with the best quality ingredients to combine the ancient art of baking pancakes with modern food trend. He is from Mumbai, India.

99 PANCAKES:- https://www.99pancakes.in/

EDUCATION

    Vikesh is an alumnus of the University of Mumbai.

HONORS

• Vikesh featured in YourStory, The Better India, and many more interviews as a startup runner

ENTREPRENEURIAL JOURNEY

   Vikesh was never a bright student and barely managed to pass through the classes. He lived in a 200 square foot room during his early years. In 1985, at the age of 18, he took up a job in a bakery soon after passing class 12th to support the family's financial needs. 

    Vikesh had no interest in working at a cake shop and took the job only to fulfill his monetary needs. His father was a diamond merchant and faced huge losses. They struggled to earn two square meals a day. So his mother started taking tuitions, and he worked at a bakery for Rs.700 a month. Along with this job, he pursued other odd jobs at a traveling agency, perfumers, and pubs. 

     The first step came in 1997 when Vikesh launched a catering business. After 10 years of running that, he finally launched his brick-and-mortar cake shop in 2007 - 'The Happiness Deli', Which continues to run even today.

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    He put all his savings, Rs 4 lakh, and borrowed money from friends and relatives to launch the business. Initially, No one was ready to collaborate with him. He did not have a formal degree, and my only asset was the confidence earned with experience over the years. 

     The shop took off, and orders started pouring in. He banked on a corporate clientele for the startup. There were no social media to market the business back in those days, and he put his content details on JustDial. 

    Eventually, Vikesh increased his range from cakes to pastries, doughnuts, and other bakery products catering directly to customers. But a sweet twist in his entrepreneurial journey came a few years ago when Vikesh launched 99pancakes. 

    Today, people can order pancakes in 14 cities across India. 

The dessert industry is limited space and one can't work too much around products, so we plan to have savoury items like pizza as well.