Shamika Haldipurkar is the Founder and CEO of d'you. It is a skincare startup that simplifies the relationship between science and skincare. She is from Mumbai, India.
D'YOU:- https://www.dyou.co/
EDUCATION
Shamika earned her Bachelor of Law and Socio legal Science studies from Indian Law Societies I.L.S. Law College, Pune. Then, She completed her Masters of Law from the Duke University School of Law.
AWARDS AND HONORS
- Best serum in India award at the Micro Beauty Awards
- Shamika featured in YourStory, Yahoo News, and many more platforms as an entrepreneur
ENTREPRENEURIAL STORY
Hailing from a family of doctors, being a Disputes resolution attorney was new for Shamika. After completing her studies she practiced as a commercial Disputes lawyer at some top law firms in Mumbai, Shem also worked at the Bombay high court, interned at the ICC in Hong Kong, and worked in marketing in Melbourne, Australia.
But when Shamika returned to India in 2019, She was trying to find an Indian beauty brand on par with global brands, and one that resonated with the consumers of today. This is when she decided to turn an entrepreneur and founded d'you.
All around Shamika, She could only find brands that were advocating for natural, herbal, organic, and Ayurvedic items. These brands kept demonizing chemicals, which to her, felt completely puzzling because this is absolutely incorrect and not rooted in science.
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Chemicals are everywhere - including in the air you breathe, the water you drink, as well as on your skin and body. Thus, Shamika was puzzled why brands were resorting to fear-mongering and scaring the customers into thinking that "Chemical was bad".
Shamika started working on d'you in March 2019. After doing consumer research for two months, she conceptualized d'you's first offering Hustle, A skin nourishment product. Thus, Hustle focused on combining over 11 skincare active ingredients including all the skin's essential vitamins and nutrients - in one bottle.
Hustle is in the premium segment and is priced at Rs.3200.
When starting a new venture, you might find yourself overwhelmed, not knowing where to start from and which direction to go in. But just remember to put one step in front of the other, and keep at it. Slowly and steadily, all the steps and efforts line up, and your vision will take off.
1 Comments
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