Yogesh Kabra is the Founder of XYXX. It is a premium men's innerwear and loungewear brand. This company wants to change the innerwear culture in India. He is from Surat, India.
XYXX:- https://xyxxcrew.com/
EDUCATION
Yogesh earned a Bachelor of Business Administration in Finance at Bangalore University. After that, he joined Hult International Business School for Master of Business Administration.
ACHIEVEMENTS
- He featured in Economic Times, Entrepreneur magazine and many other newspapers and startup magazine
ENTREPRENEURIAL STORY
After completing his graduation from the US, He came back to India and joined his family's textile business. The business sources fabric from across the country for the domestic market and focusing on women's ethenic, men's shirts, and home decoration products.
Yogesh says that after coming back from the US, one day he went shopping for innerwear but did not find any good innerwear collection. The quality of fabric for all in his choices. He realized that in India, it is hard for men to make 'satisfactory choice; for their innerwear. So, the idea sparks his mind, and he decided to launch his personal startup of men's innerwear.
More Article:-
As innerwear is driven by quality and comfort, XYXX uses LenzingMicroModal fabric for it. It is the premium underwear fabric across the globe which is extracted out of the pulp of beechwood tree in Austria.
MicroModal is three times softer than cotton, is feather-light, cooler to touch, and up to 50% more moisture absorbent than cotton, making it the perfect fabric for India's weather. This means any clothing made with MicroModel will return to the earth in one's lifetime.
The waistbands in XYXX innerwear are made using microfiber yarns, which are very gentle on the skin and leaves no rushes. Currently, they provide Trunks, Briefs, vests, pyjamas, boxers, T-shirts for men.
Not many national players are using micro modal fabric in its entire range but XYXX is doing it in a big anyway.
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